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If you’ve read our page on mobilising your application, you will remember it says that for your app to retain its place on your customers’ phones, it must be so useful and compelling that they can’t afford to be without it. simpleShop is a great example of this kind of app.
Your customers will want to keep it because:
It saves them time
It saves them money
It makes their shopping easier
You will want to provide it because:
It allows you to capture your customers’ shopping habits
It save you money too
So it’s win-win for everyone.
